By David Haven Blake
Liking Ike finds the fashionable function that celebrities and ads enterprises performed in Dwight Eisenhower's presidency. Guided by way of Madison road executives and tv pioneers, Eisenhower cultivated recognized supporters as a fashion of establishing the broad-based help that had eluded Republicans for 20 years. whereas we frequently think about John F. Kennedy and his Rat Pack entourage because the starting of presidential glamour within the usa, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes on a regular basis seemed in Eisenhower's campaigns. Ike's political occupation was once so saturated with stardom that competitors from the perfect and left accused him of being a glamour candidate.
Author David Haven Blake tells the tale of the way Madison street executives strategically introduced celebrities into the political technique. in response to unique interviews and lengthy overlooked archival fabrics, Liking Ike explores the altering dynamics of famous person politics as american citizens adjusted to the tv age. via the Nineteen Twenties, entertainers have been in many instances drawing exposure to their favourite applicants, yet with the increase of tv and mass ads, political advisers started to professionalize the best way that celebrities introduced consciousness to presidential campaigns. In conferences, memos, and tv scripts, they charted a technique for leavening political programming with superstar interviews, musical performances, and problematic tv spectaculars.
Commentators fearful concerning the doubtless superficial values that tv had brought to political campaigns, and writers, filmmakers, and fellow politicians criticized the impression of glamour and exposure. yet regardless of those court cases, Eisenhower's legacy might live to tell the tale within the next careers of John F. Kennedy and Ronald Reagan-and, eventually, offer a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton.
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