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Shoppers this present day are challenged through turning out to be quantities of data and wider offerings of goods, requiring them to increase abilities and data for making stable offerings in advanced markets. This book examines the methods that governments use to advertise shopper schooling in OECD and a few non-OECD international locations, highlighting the rules and measures which were relatively potent. It additionally analyses contemporary tendencies, the function of stakeholders, steps being taken to judge the effectiveness of present programmes and the central demanding situations.

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